David Creelman is internationally recognized for his clear and pragmatic insights on the role of the HR function in business. This insight was honed over decades of projects with organizations such as:

  • Corporate Research Forum, London
  • Works Institute, Tokyo
  • Kronos Workforce Institute, Boston
  • Centre for Effective Organizations, USC, Los Angeles
  • The Hay Group, Toronto and Kuala Lumpur

Working on something challenging in HR? David can bring cutting-edge knowledge tempered and forged by his long global experience.
This includes:

  • Learning interventions to elevate HR’s capability in analytics savvy and business savvy
  • Research reports and workshops on difficult topics for HR (tech, risk, AI, innovation etc.)

Most Popular Services

Analytics: Elevating the impact of professionals
A small elite of data scientists is not enough to create an analytics savvy organization. Our action learning approach helps small teams of professionals develop analytics savvy by applying it to their existing projects. More information…

Research: Clarifying complex topics
Reports for think tanks, leaders, and content marketing for HR vendors. More information…

Leadership Development: Social learning
Dr. Henry Mintzberg’s social learning/peer coaching is the single best approach today for developing managers across the organization. More information…

Executive Briefings: Pushing the boundaries
If your organization needs someone to facilitate a discussion on a challenging topic customized to your context then let’s get in touch.
More information…

Deep Thought
Are you grappling with complex ideas but don’t have the right people to help you think them through? David is a great collaborator for high intellect thinkers. Get in touch and we can invent an appropriate approach.


“Dave Creelman has done ground-breaking work on reporting human capital and organization capabilities issues. His work will influence and shape a profession.”

Dave Ulrich, University of Michigan

“You understand the questions at a very deep level. Thank you for it all.”

Peter Block

“If you want to know what's going on in HR, and see its big picture, David Creelman is the person to ask.”

Henry Mintzberg, McGill University

“My collaboration with David Creelman, for well over a decade, has been a source of enlightenment and pleasure. David is a uniquely insightful and generous colleague, as well as a terrific writer.” 

John Boudreau, University of Southern California

“David Creelman’s analytical and writing skills were an enormous help to us, and his humorous prods at academia helped us stay practical. He asked the right questions and made our ideas sharper and more user friendly. Thank you, David.”

Ed Lawler & Chris Worley, University of Southern California (from Built to Change)

Personal Background

Key work experiences: Gulf Canada (finance), Wood Gundy (IT), Hay Group (management consulting), HR.com (research).
Coolest projects: Producing training videos for Nissan in Japanese with Japanese actors. Speaking at the World Bank in Paris on human capital.
Formative experiences: Studying chemistry and biochemistry. Winning scholarship to backpack across Asia.
Home away from home: Bangsar, KL.
Favourite vacations: Japan anytime; Vietnam in the early 1990s; Syria before the war.
Most surprising experience: Having the opportunity to live in Azille in the south of France (Thanks, Don)