David Creelman cuts through the noise to bring HR and business leaders the sharp, pragmatic insights they need—on AI, analytics, human capital, and leadership. His decades of experience span global organizations such as:

  • Corporate Research Forum, London
  • Works Institute, Tokyo
  • UKG Workforce Institute, Boston
  • Centre for Effective Organizations, USC, Los Angeles
  • Talent Tech Labs, NYC
  • The Hay Group, Toronto and Kuala Lumpur

Today’s top issue: AI

Forget the hype. The real question is: What should managers do today? 
That’s where we come in.

We offer practical, customized workshops to build your organization’s AI capability.

💡 Let’s talk about making AI work for your organization: dcreelman@creelmanresearch.com

Popular Services

AI: What specifically should we do now?


AI is fantastically important while also being much overhyped. We will customize workshops on:

  • Building AI capability: What managers need to do today
  • Hands-on AI: Training to use today’s AI tools
  • Assessing AI tools: What AI tools are available and how to assess them

Email: dcreelman@creelmanresearch.com

Analytics: Elevating the impact of professionals


Data science isn’t enough. Organizations need professionals—across HR, finance, and beyond—to be analytics-savvy.

Our action-learning approach helps small teams apply analytics to real projects, unlocking:

  • ✔ Faster, smarter decision-making
  • ✔ Stronger alignment between analytics and business priorities
  • ✔ Future-ready professionals who can thrive in a data-driven world

HR pros deserve a chance to build these critical skills—and the business will thank you for it.

📩 Let’s explore what this could look like for your team: dcreelman@creelmanresearch.com

Research: Engaging reports on complex topics


Need insights that cut through the clutter? I help think tanks, business leaders, and HR vendors make sense of:


  • What is really important?
  • What is new?
  • What is actionable?

📩 Email: dcreelman@creelmanresearch.com

Leadership Development: Social learning that works


Traditional leadership training is outdated. Social learning and peer coaching—championed by Dr. Henry Mintzberg—are the future.

If you’re interested in a lean, practical approach to leadership development, let’s explore how CoachingOurselves can work for your organization.

📩 Reach out to discuss: dcreelman@creelmanresearch.com

A Thinking Partner


Are you grappling with complex ideas but don’t have the right people to help you think them through? David is a great collaborator. Get in touch and we can invent an appropriate approach.

References

“Dave Creelman has done ground-breaking work on reporting human capital and organization capabilities issues. His work will influence and shape a profession.”

Dave Ulrich, University of Michigan

“If you want to know what's going on in HR, and see its big picture, David Creelman is the person to ask.”

Henry Mintzberg, McGill University

“You understand the questions at a very deep level. Thank you for it all.”

Peter Block

“My collaboration with David Creelman, for well over a decade, has been a source of enlightenment and pleasure. David is a uniquely insightful and generous colleague, as well as a terrific writer.” 



John Boudreau, University of Southern California

“David Creelman’s analytical and writing skills were an enormous help to us, and his humorous prods at academia helped us stay practical. He asked the right questions and made our ideas sharper and more user friendly. Thank you, David.”



Ed Lawler & Chris Worley, University of Southern California (from Built to Change)

Personal Background

Key work experiences: Gulf Canada (finance), Wood Gundy (IT), Hay Group (management consulting), HR.com (research).
Coolest projects: Producing training videos for Nissan in Japanese with Japanese actors. Speaking at the World Bank in Paris on human capital.
Formative experiences: Studying chemistry and biochemistry. Winning scholarship to backpack across Asia.
Home away from home: Bangsar, KL.
Favourite vacations: Japan anytime; Vietnam in the early 1990s; Syria before the war.
Most surprising experience: Having the opportunity to live in Azille in the south of France (Thanks, Don)